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Live Nation Entertainment

Live Nation Entertainment is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainment in the United States and internationally. It also owns and operates entertainment venues and manages the careers of music artists.

Target Audience

Live Nation's audience has a passion for music. Each year they are connecting 200 million fans to 100,000 events in 40-plus countries worldwide. This accounts mostly for people living in highly dense populated areas. 

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